Penguatan Jiwa Kewirausahaan Mahasiswa melalui Strategi Pemasaran Digital

Authors

  • Yudhi Novriansyah Universitas Muara Bungo
  • Supriyati Supriyati Universitas Muara Bungo
  • Herawati Herawati Universitas Muara Bungo
  • Muhammad Asman Universitas Muara Bungo
  • Ida Zuliyana Universitas Muara Bungo

DOI:

https://doi.org/10.61132/aspirasi.v3i4.2144

Keywords:

Entrepreneurial Spirit, Digital Marketers, University Students

Abstract

Lectures of the Management Study Program at Muara Bungo University (UMB) have implemented a Community Service Program (PKM) to boost students' entrepreneurial spirit. This was carried out through a seminar and discussion with the theme "Strengthening the Entrepreneurial Spirit of Students through Digital Marketing Strategies" in the UMB Faculty of Economics Auditorium. It is hoped that the seminar and discussion, designed with a participatory learning approach, will enhance the entrepreneurial spirit of UMB Management Study Program students and teach them how to use digital marketing to start businesses and open ventures.

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References

Muniarty, P., dkk. (2022). Manajemen pemasaran (hlm. 69). Padang: PT Global Eksekutif Teknologi.

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Ridwan Sanjaya, & Tarigan, J. (2009). Creative digital marketing (hlm. 47). Jakarta: PT Elex Media Komputindo.

Sanawiri, B., & Iqbal, M. (2018). Kewirausahaan. Malang: Universitas Brawijaya Press.

Sihotang, M., & Alfarisi, S. (2025). Peningkatan jiwa kewirausahaan mahasiswa melalui pelatihan produksi dan komersialisasi eco enzyme berbasis green economy. Journal Liaison Academia and Society, 5(2), 74–84.

Suhairi, S., Nurhazizah, dkk. (2024). Transformasi digital riset pemasaran global dengan integrasi teknologi terkini untuk menyusun strategi responsif terhadap perubahan pasar global. As-Syirkah: Islamic Economic & Financial Journal, 3(2), 1510–1519. https://doi.org/10.56672/syirkah.v3i2.175

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Published

2025-07-09

How to Cite

Yudhi Novriansyah, Supriyati Supriyati, Herawati Herawati, Muhammad Asman, & Ida Zuliyana. (2025). Penguatan Jiwa Kewirausahaan Mahasiswa melalui Strategi Pemasaran Digital. ASPIRASI : Publikasi Hasil Pengabdian Dan Kegiatan Masyarakat, 3(4), 177–184. https://doi.org/10.61132/aspirasi.v3i4.2144

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