Pondasi Kokoh Bisnis Pemula: Edukasi Manajemen Bisnis Dasar Untuk Pelaku Umkm Baru

Abstract

Small and Medium Enterprises (SMEs) are the backbone of the Indonesian economy, playing a crucial role in creating employment opportunities, increasing household income, and supporting regional economic growth. However, many new SME actors in Tanah Grogot Sub-district, Paser Regency, East Kalimantan, still lack a fundamental understanding of basic business management, limiting their ability to develop sustainable and competitive businesses. This community service activity aimed to improve the capacity of new SME actors through education on basic business management, covering business planning, financial management, simple marketing, and business legality. The activity was carried out in the form of socialization and material delivery on April 5, 2026, at the Auditorium of STIE Widya Praja Tanah Grogot, involving 23 SME participants. The method used consisted of direct presentations, interactive discussions, and question-and-answer sessions to encourage participant engagement and practical understanding. The results showed that participants gained a better understanding of the importance of business planning, systematic financial recording, effective product marketing strategies, and compliance with business legality requirements. Participants also demonstrated increased awareness of the need to apply these management practices in their daily business operations. It is hoped that through this activity, new SME actors can manage their businesses more professionally, efficiently, and competitively, thereby contributing to sustainable local economic development in Paser Regency