Membangun Kemandirian Ekonomi Keluarga: Optimalisasi Pekarangan Berbasis Agropreneurship Sayuran Di Desa Damai
DOI:
https://doi.org/10.61132/aspirasi.v4i4.2928Keywords:
Agropreneurship, Community Empowerment, Home Garden, Marketing Strategy, Water SpinachAbstract
This community service program aims to empower a group of housewives in Damai Village by optimizing a 7x13 meter residential yard into a productive agricultural area. Utilizing a participatory approach, the program integrated intensive horticultural techniques for water spinach (Ipomoea aquatica) cultivation with fundamental marketing strategies to foster household-scale agropreneurship. The activities encompassed the entire supply chain, including technical agricultural training, land preparation, planting, post-harvest handling, packaging, and digital marketing simulations. The results indicate a successful physical transformation of the previously underutilized land, ensuring family food security while generating new economic opportunities. Analyzed through the lens of community capacity building and the Theory of Planned Behavior (TPB), the intervention effectively shifted the community's paradigm from passive, subsistence-oriented planting to proactive micro-agribusiness management. The integration of entrepreneurial education successfully stimulated the participants' attitudes and perceived behavioral control, leading to strong entrepreneurial intentions. In conclusion, the synergy between agricultural practice and entrepreneurial strategy serves as a powerful catalyst for socio-economic empowerment, creating a resilient foundation for sustainable community-based agribusiness.
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