Pelatihan Digital Marketing serta Optimalisasi TikTok Shop untuk Pelaku UMKM Taman Cibinong Asri Bogor
DOI:
https://doi.org/10.61132/aspirasi.v3i3.1755Keywords:
Digital Marketing, SMEs, TikTok ShopAbstract
TikTok Shop is a social e-commerce platform where vendors can sell products to TikTok users. Users can then purchase items in various conditions with this program. Additionally, sellers can post and save product details and listings to promote to TikTok users.The purpose of carrying out this Community Service activity is to optimize marketing activities for SMEs digitally so that SMEs products in Taman Cibinong Asri Bogor can cover a wider scope. Community Service activities carried out by organizing socialization and training for all SME actors. In the counseling session, participants were given direct practice in creating a TikTok Shop account, uploading products and creating promotional content. The results of the activity show that participants have a good understanding of digital technology, especially TikTok Shop. Participants are also able to create a TikTok Shop account and upload their products. However, participants still need to improve their skills in creating interesting promotional content.
Downloads
References
Adil, A., Muhid, A., & Triwijoyo, B. K. (2024). Digital marketing solusi pemasaran produk UMKM. Media Nusa Creative.
Dwiarta, I. M. B., & Alam, W. Y. (2024). Digital marketing. CV Mega Press Nusantara.
Karim, A., Bobbi, M., Nasution, K., & Suryadi, S. (2022). Pelatihan digital marketing dalam meningkatkan kompetensi siswa SMK Negeri 1 Rantauprapat. Jurnal Research and Society Pro, 3(2), 115–119. https://doi.org/10.47065/jrespro.v3i2.2759
Maria, V., & Janah, R. (2024). Analisis peran TikTok dalam mendorong ekonomi UMKM di Indonesia. SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen, 2(2), 138–146.
Purwandani, I., Sismadi, Rosmita, Sofyanty, D., Raynor, A. F., & Aliffiana, S. (2024). Pelatihan pemanfaatan aplikasi TikTok Shop sebagai media pemasaran pada Rumah Pangan Lokal Indonesia. Jurnal Pengabdian Masyarakat (JPM), 3(8), 747–754.
Purwandani, I., Syamsiah, N. O., & Nurwahyuni, S. (2023). Perceived usability evaluation of TikTok Shop platform using the System Usability Scale. Sinkron, 8(3), 1389–1399. https://doi.org/10.33395/sinkron.v8i3.12473
Sismadi, Purwandani, I., Rosmita, & Sofyanty, D. (2023). Pelatihan pemanfaatan aplikasi TikTok Shop sebagai media pemasaran pada Forum UMKM Bojong Baru. Jurnal Pengabdian Masyarakat AIC, 2(2), 214–221.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
