Analisis Semiotika terhadap Pemberitaan Efisiensi Anggaran Kabinet Prabowo di Kompas TV

Roslia Arfanti; Liliana Muliastuti; Siti Ansoriyah

doi:10.61132/morfologi.v4i3.2750

Authors

Roslia Arfanti Universitas Negeri Jakarta
Liliana Muliastuti Universitas Negeri Jakarta
Siti Ansoriyah Universitas Negeri Jakarta

DOI:

https://doi.org/10.61132/morfologi.v4i3.2750

Keywords:

Budget Efficiency, Connotation, Kompas TV, Semiotics, Sign System

Abstract

This study examines the ideological construction of meaning in Kompas TV news reporting on the Prabowo-Gibran cabinet's budget efficiency policy. The news article, published on February 19, 2025, juxtaposes public sector cuts with substantial official uniform allocations, suggesting inherent bias. While previous research has analyzed this text using Peirce's semiotics alone, this paper adopts a multi-theoretical framework incorporating Ferdinand de Saussure, Charles Sanders Peirce, Roland Barthes, and Umberto Eco to achieve a more comprehensive critical analysis. Through qualitative semiotic analysis, the study reveals that linguistic choices such as "was-was" and "fantastis" strategically shape ideological narratives at syntagmatic and paradigmatic levels. Peirce's triadic model identifies the official uniform as an icon of bureaucratic excess, budget figures as causal indexes, and efficiency terminology as contested symbols undergoing unlimited semiosis. Barthes' denotation-connotation-myth framework exposes a hidden myth portraying officials enjoying luxury while citizens endure austerity. Eco's perspective demonstrates that the news functions as a closed text, channeling readers toward a dominant interpretation by exploiting Indonesian cultural units and collective distrust in bureaucracy. These findings affirm that news texts are not neutral but active sites of ideological meaning construction, underscoring the necessity of critical media literacy.

Downloads

Download data is not yet available.

References

Audina, D. N. (2025). Studi Semiotika Charles Sanders Peirce pada Kompas TV dalam pemberitaan efisiensi dana Kabinet Prabowo. Jurnal Audiens, 6.

Chandler, D. (2017). Semiotics: The Basics (3rd ed.). Routledge.

Cobley, P., & Jansz, L. (2002). Introducing Semiotics. Icon Books.

Danesi, M. (2020). Understanding Media Semiotics (2nd ed.). Bloomsbury Academic.

Efendi, E., Siregar, I. M., & Harahap, R. R. (2023). Semiotika tanda dan makna. Da'watuna: Journal of Communication and Islamic Broadcasting, 4(1), 154–163. https://doi.org/10.47467/dawatuna.v4i1.3329

Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. https://doi.org/10.1111/j.1460-2466.1993.tb01304.x

Fairclough, N. (1995). Media Discourse. Edward Arnold.

Fikli, S. N., Prasetyo, H., & P. A. S. (2025). Analisis cerpen Gang Buntu dalam antologi cerpen Sekeping Hati karya Erisca Febriani dan Firrr: Kajian semiotika dengan teori Ferdinand de Saussure. Saka Bahasa: Sastra, Bahasa, Pendidikan, dan Budaya.

Fiske, J. (2011). Introduction to communication studies (3rd ed.). Routledge.

Hall, S. (1997). Representation: Cultural Representations and Signifying Practices. Sage Publications.

Hoed, B. (2014). Semiotika & Dinamika Sosial Budaya. Komunitas Bambu.

McQuail, D. (2010). McQuail's Mass Communication Theory (6th ed.). Sage Publications.

Nurhayati, M. (2023). Komunikasi politik dan peran media massa. Jurnal Inovasi dan Tren, 1(2), 217–222. https://kumparan.com/khoirul-el-zian/komunikasi-politik-dan-peran-media-massa-1zaRka8fIGf/full

Nurjanah, N., Ridwan, M., & Anggraini, D. (2023). Kritik sosial di balik humor Gus Dur: Sebuah analisis semiotika Umberto Eco. EPIGRAM (eJournal), 20(2), 196–207. https://doi.org/10.32722/epi.v20i2.5614

Sari, M. T., & Suharso, P. (2023). Representasi literasi media sebagai upaya preventif penyebaran hoaks dalam film pendek Tilik. Anuva: Jurnal Kajian Budaya, Perpustakaan, dan Informasi, 7(3), 559–572. https://doi.org/10.14710/anuva.7.3.559-572